The world of musical theatre is about to get a whole lot brighter in Adelaide, as the newly launched Full Circle Theatre Company steps into the spotlight. With a bold mission to bring professional musical theatre to the city, Full Circle is set to make a splash and change the game for local artists.
A Much-Needed Addition
Adelaide, a city brimming with talent, has long been home to numerous amateur and semi-professional musical theatre groups. However, the lack of a dedicated professional company has been a glaring omission. Full Circle aims to fill this void, providing a platform for local artists to thrive and showcase their skills without having to leave their hometown.
A Niche Market, A Big Impact
Led by the visionary Jo Casson, Full Circle positions itself as a local, professional, and not-for-profit company. This unique niche allows them to cater to a specific audience and provide opportunities that were previously scarce. By focusing on existing works that people recognize, Full Circle aims to build a solid foundation and gradually expand their repertoire.
The Power of Recognition
Starting with "Catch Me If You Can," based on the popular Hollywood film, Full Circle understands the importance of recognition. By producing well-known shows, they aim to attract a wider audience and establish their name. This strategic move will enable them to support a broader range of material and, in time, showcase new and local talent.
Building a Supportive Community
Full Circle is not alone in their endeavor. They have the backing of renowned patron Pamela Wall AO, a philanthropist with a passion for the arts. Additionally, their ambassador program brings together influential figures like Peter Goers, Libby O'Donovan, and Rachael Beck, who lend their expertise and support. This network of industry leaders provides a strong foundation for the company's growth and helps to promote their goals.
Growing an Audience, Growing Opportunities
One of Full Circle's key objectives is to grow Adelaide's musical theatre audience. Currently, musical theatre only attracts a small percentage of the state's overall live entertainment audience. However, Casson believes this is not a reflection of the city's appreciation for the art form but rather a lack of opportunities. By forging partnerships and making major works more accessible and affordable, Full Circle aims to change this narrative.
A Bright Future Ahead
The launch of Full Circle Theatre Company is a significant step forward for Adelaide's artistic landscape. With their dedication to supporting local talent, growing audiences, and forging new partnerships, they are set to leave a lasting impact. As they embark on their journey, one thing is certain: Adelaide's musical theatre scene will never be the same again.
In my opinion, this is a fantastic development, and I can't wait to see what Full Circle achieves in the future. It's an exciting time for the arts in Adelaide, and I, for one, am thrilled to witness the growth and evolution of this vibrant community.
